SMO stands for “Social Media Optimisation”. SMO refers to a set of techniques for visibility and optimising a brand’s presence on social media networks with the aim of developing brand awareness and image.

Just like SEO, SMO enhances a brand’s credibility and offerings so that search engines and Internet users can properly understand the brand’s relevance and motivation. Both search engines and users must understand that a brand is legitimate in order for that brand to be able to rank for relevant queries.

In recent years, SMO has become increasingly complex, especially with the constant arrival of new advertising formats on social networks, and on Facebook in particular.