Social selling

Glossary

Social selling

The principle of social selling is the use of social networks and social media in the sales process.

Often used in the B2B domain, social selling involves the use of professional social networks (LinkedIn, Viadeo, Twitter…) as well as inbound marketing processes to generate leads and prospects.

Social selling is mostly done by a brand’s sales people. They should understand and know how to make the most of the following concepts:

  • Prospecting
  • Collaboration with contacts, followers and partners
  • Personal branding
  • CRM (Customer Relationship Management)

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