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A visitor is an Internet user who comes to your website or mobile site. By comparing the number of visitors and the number of visits to your site, you can determine whether people visit your site several times throughout the day (see visitor frequency).
The number of visitors in your digital analytics reports will be smaller than (or equal to) the number of visits, except when examining different types of visitors (cumulative, distinct, with or without cookies, etc).
Similar definitions :
Visitor: This term lets you know if an Internet user has visited your site several times in the day. This number is smaller than (or equal to)…
Cookie: A cookie is a small text file placed on a computer’s hard drive by the server of the website being visited. The cookie contains several data components…
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