Web analytics groups together the measurement, collection, analysis and presentation of data from the Internet in order to understand and optimise how websites are used. Web analytics lets you precisely study user behaviour on your websites (and mobile sites, and mobile applications, which is more largely called digital analytics).
Today, web analytics (also known as digital analytics) is a key element in digital marketing and website optimisation.
Web analytics is based on data collected by audience measurement tools like AT Internet’s Analytics Suite. Discover the Analytics Suite and its applications below.
AT Internet’s added value
How we’re changing the analytics game
Find out how AT Internet will empower you to skyrocket your acquisition, conversion and retention rates. Our advanced and powerful solution is trusted by 1000s of our customers, including, the BBC, Le Monde and Total. Drive your web analytics into the fast lane!
Discover AT Internet
Who are we?
We’re proud to be named a web analytics “Leader” by Forrester Research, Inc.!
Discover why thousands of customers, including some of the world’s biggest brands, trust us.
Discover 20 best practices essential to any analytics strategy and data-driven decision-making.
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