Web analytics

Glossary

Web analytics

Web analytics groups together the measurement, collection, analysis and presentation of data from the Internet in order to understand and optimise how websites are used. Web analytics lets you precisely study user behaviour on your websites (and mobile sites, and mobile applications, which is more largely called digital analytics).

 

Today, web analytics (also known as digital analytics) is a key element in digital marketing and website optimisation.

 

Web analytics is based on data collected by audience measurement tools like AT Internet’s Analytics Suite.

 

Discover the Analytics Suite and its applications below:

TAKE ACTION WITH THE

ANALYTICS SUITE

  • App Analytics

    Get rich mobile analytics, in-app, app store and benchmark data. Track mobile user engagement and retention over time.

  • Export massive data

    Extract and exploit your “big analytics data” to feed your data lake, machine learning and advanced analytics projects. 

  • TAG WITH AGILITY

    Take control of your tagging with our modular, customisable SmartTag for web and mobile. Speed up implementation and improve load times.

  • ANALYSE & REPORT

    Make quicker and smarter decisions, without sifting through mountains of data! Use easy-to-understand reports that are jargon-free and tailored to your business.

  • MINE YOUR DATA

    Explore the depths of your digital performance. No matter your questions and queries, get answers by cross-calculating, filtering and correlating your data in just seconds.

  • BUILD DASHBOARDS

    Understand and drive your business at a glance! Create digital analytics dashboards that can be customised down to the pixel and shared across your company.

WHAT’S NEW?

GET INSPIRED

Guide
DATA QUALITY IN DIGITAL ANALYTICS

In this guide, discover the 5 key pillars of high-quality digital analytics data. Free download!

Video
AT INTERNET AND THE ANALYTICS SUITE

See how the Analytics Suite can help you measure and drive digital performance.

Interview
DATA CHALLENGES & ANALYTICS AT A DAILY NEWSPAPER

Hear how the Analytics Suite makes data accessible and actionable.

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