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Web analytics groups together the measurement, collection, analysis and presentation of data from the Internet in order to understand and optimise how websites are used. Web analytics lets you precisely study user behaviour on your websites (and mobile sites, and mobile applications, which is more largely called digital analytics).
Today, web analytics (also known as digital analytics) is a key element in digital marketing and website optimisation.
Web analytics is based on data collected by audience measurement tools like AT Internet’s Analytics Suite. Discover the Analytics Suite and its applications below.
Transform your data into action with our powerful and flexible digital analytics solution. From dashboards and cross-device analysis to data mining and exports, the Analytics Suite delivers the right information to the right people within your company.
We’re proud to be named a web analytics “Leader” by Forrester Research, Inc.!
Learn the keys to successful data democratisation and making analytics work for everyone in your organisation.
Discover the five things of which you must be sure regarding your analytics data and processes.