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Web analytics groups together the measurement, collection, analysis and presentation of data from the Internet in order to understand and optimise how websites are used. Web analytics lets you precisely study user behaviour on your websites (and mobile sites, and mobile applications, which is more largely called digital analytics).
Today, web analytics (also known as digital analytics) is a key element in digital marketing and website optimisation.
Web analytics is based on data collected by audience measurement tools like AT Internet’s Analytics Suite. Discover the Analytics Suite and its applications below.
We’re proud to be named a web analytics “Leader” by Forrester Research, Inc.!
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Discover 20 best practices essential to any analytics strategy and data-driven decision-making.
The Analytics Suite 2 places digital analytics at the heart of your organisation. The result? Faster, more reliable decisions and greater business growth. Let data guide your decision-making… Take a peek at our latest innovations and request a demo today!