How to improve performance with a real-time analytics solution?

By offering the availability of real-time analyses, AT Internet offers its customers a totally new level of accuracy and responsiveness and has revolutionised web analytics.

Responsiveness: a key issue in web analytics

The web is particularly competitive and requires its players to be more visible and responsive to their audience throughout their browsing experience.

Site administrators such as blog owners must be able to identify trends as early as possible:

• Publication of a new article
• Putting a new product on sale
• Launching sales
• Malfunctions that block Internet users in their browsing
• Follow-up of an advertising campaign

Your company therefore needs a powerful web analytics tool to measure and analyse its data in real time.

It is the high performance of the Analytics Suite, named “Best Analytics Platform” at the 2019 Martech Awards, that allows AT Internet customers to develop a coherent marketing strategy by leveraging the data they collect.

Real-time analytics: how to use it to improve

the performance of your site?

Measure, track and optimise visits to your website in real time

The Analytics Suite allows you to understand the performance of your sites and applications in real time, thanks to reliable, accurate and non-sampled digital analytics data, which not all Digital Analytics solutions offer.

Identify the pages that generate activity in real time:

Determining which pages generate the most activity allows you to define new performance levers for your company’s website.

Measuring the pages that generate the most traffic or conversions will help you identify a topic that interests your audience.

With this valuable information, your marketing & communication teams and SEO teams will be able to focus their attention on this opportunity, and thus generate increased acquisitions and conversions.

Activate the analysed data within minutes of collection

Once analysed, it is time to activate this valuable data on your customers:

• Highlighting a trendy article on the home page of your site
• Highlighting the best-selling products during sales periods
• Creation or optimisation of a high-performance web page on your site
• Writing an article on your blog live in response to a trend

These web marketing or inbound marketing practices require a solution that is powerful and fast enough to be able to collect your audience data in real time, analyse it and provide you with customised reports within minutes of the measurement.

Optimise your conversion channels in real time

Metrics such as visit duration or bounce rate are also information that should be shared among your teams.

Indeed, identifying different user profiles allows your teams to adapt the conversion channels to the different expectations of your target audience. It is then easier for your marketing department to improve the quality and relevance of the content available on your site’s pages in order to create a more personalised experience. The objective is to achieve a seamless customer experience.

Real-time analytics: what benefits for your teams?

Your data instantly accessible to all your teams

Regardless of the audience and target audience, the most competitive companies continue to turn to real-time analysis. In an increasingly connected world where information flows faster and faster, Digital Intelligence, the foundation of the Analytics Suite, represents the ability to transform digital data into customer-centric, real-time information.

The right data, in the right format and at the right time, to manage your business

Thanks to the Analytics Suite, the follow-up of your customers and prospects is simplified for your sales teams and your marketing department. Everyone has the data they need to continuously activate the most interesting customers and prospects.

Learn more about data sharing and democratisation

Simplify day-to-day management and deployment

We know that deployment can be long and tedious without the right tool. Don’t miss the next opportunity because of technical constraints:

• Increase your reactivity in launching campaigns
• Become independent of your technical teams

Connect your real-time analysis to your other tools

What is the point of having real-time analyses if they are not linked to your other tools?

The AT Connect program allows you to take advantage of more than 30 connectors with tools from different domains: AB testing, emailing, retargeting, attribution, dataviz, TMS/DMP…

Double your efficiency by benefiting from complementarity with the expertise and know-how of our technological partners.