NEW: SMART SDK FOR ANDROID

Only 2 in 5 companies correctly measure the success and ROI of their mobile apps. Why? Implementing an analytics solution on mobile apps has long been a complex process, requiring involvement from tech teams and special mobile resources (which are often overbooked and inaccessible). Furthermore, many companies turn to external services to develop their mobile apps, which can slow the implementation process, notably when it comes to tagging.

Smart SDK is changing the way mobile apps are tagged:

  • All it takes is one line of code for easy implementation and cost-efficient development
  • Use our live tagging interface to manage and verify tags – no need to involve your technical teams each time you make a change
  • Your tags are instantly updated. You no longer need to resubmit to app stores and wait for approval for your updates to be live.

+ Try this new feature

Learn more about Smart SDK:

Centre Support : 1 seul identifiant pour tous les services

L’accès au Centre Support de l’Analytics Suite a été revu et amélioré ! Il n’est désormais plus nécessaire de vous identifier plusieurs fois pour bénéficier des nombreux services du Centre Support (comme l’accès à l’historique de vos tickets par exemple). Découvrez également le nouveau formulaire de saisie de vos tickets, et gagnez ainsi en confort d’utilisation !

+ Découvrir notre support et l’assistance utilisateur

+ Découvrir notre Knowledge Base

INFOGRAPHIC: DATA QUALITY IN DIGITAL ANALYTICS

Data is a vital and strategic element for businesses, making data quality a major issue for many companies. Bad business decisions – made based on poor-quality data – have a direct impact on business results. In this infographic, discover what 5 fundamental dimensions are necessary to maintaining high-quality digital analytics data.

+ See the infographic

Further reading:

DATA PRIVACY: ALL ABOUT THE GDPR

In less than one year, the EU’s General Data Protection Regulation (GDPR) will take effect. In preparation for this major regulation, we’ve asked data privacy expert Aurélie Pols to share her insights on this new legislation: the context behind it, what it means for companies, and how it will affect both businesses and consumers.

+ Read the interview with Aurélie Pols

Further reading:

SAVE THE DATE: DMEXCO 2017 – COLOGNE, 13 & 14 SEPTEMBER

Dmexco is the leading digital marketing trade show, and it’s around the corner. We’ll be there. Will you? Stop by our stand, meet our team, and discover our rich new feature updates. Experience our digital analytics tools for yourself, and learn how they can propel your digital strategy forward.

At our stand, you’ll also meet our partners AB Tasty, Numberly and OnCrawl. They’ll share new ways of enriching your data for even more value-added insights.

See you there!

ANY QUESTIONS?

WE’LL GIVE YOU A CALL

Our digital analytics experts will be happy to give you a call and answer all your questions. Just give us a few details about yourself below.

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