This second edition of our newsletter highlights a major theme in our latest Analytics Suite developments: data democratisation. The Dashboards app – one of our most used applications – is now fully optimised for mobile. We’ve also added new, enriching features like retention measurement, and we’ve extended the analysis period to 6 months! And, for all our Tableau Software users, we’ve been thinking of you – it’s now super simple to integrate your AT Internet data into Tableau’s visualisation tool. 

DASHBOARDS APPLICATION

Retention graph: Measure engagement over the long term Given the considerable cost of acquisition, a site’s or app’s success is insufficient if it is only short-lived. You must be sure that your marketing and content investments are profitable in the long term (what we call “lifetime value”). With the retention graph, you can compare different populations at a glance, and evaluate the effectiveness of a particular factor (a campaign, a specific event, a piece of content…). Choose your desired granularity (day or week) and observe recurring usage.  

In the adjacent visual, we see that different user cohorts have downloaded and launched an application for the first time during the first weeks of 2016. Even if there is a higher absolute number of Week 1 users, not as many of them returned as users from Week 2 (P+2).      

Analyse up to 6 months of data Give your analyses greater scope by studying your data on periods of up to 6 months. Thanks to this new feature, you’ll get even more hindsight on how your sites and apps are performing, directly within your dashboards.

Consult yout dashboards, anywhere you go!  Entirely responsive, the Dashboards application has been revamped to offer you an optimal experience on smartphones. Menus, calendars and data display are now fully adapted to nomadic use.      

PARTNERSHIP: TABLEAU SOFTWARE

Improve your cross-source, cross-site and visual data analysis. Import analytics data collected by AT Internet directly into the Tableau Software solution. Create your own reporting dashboards and manage your daily performance, thanks to a simple-to-use solution that integrates seamlessly into your digital ecosystem. Learn more about this integration        

GOOGLE AMP PROJECT

AT Internet is integrated into Google’s Accelerated Mobile Pages (AMP) Project, which aims to improve the performance of pages viewed from mobile devices. Learn more about the AMP Project

BONUS: REPORTS APPLICATION

Customise your analyses’ default behaviour Specify which graph and which metric should be displayed by default for each analysis in your custom reports, and display your data in a way that’s adapted to your needs. Learn more about the Reports app