New in the Analytics Suite
Newsletter - May 2016
As we see more and more big data initiatives happening, it’s now clear that their success is heavily dependent on data quality. Since the very beginning, data quality has always been a priority for AT Internet, and today, we’re a trusted third party for digital analytics data for many companies. In this edition of our newsletter, discover how to feed your big data projects with reliable digital analytics data, thanks to our Data Flow API.
Digital analytics at the heart of your big data projects
Discover a new way of extracting data, and assist your data scientists with their big data projects. With the Data Flow API, you can export a significant volume of data and then integrate it into your BI tool, DMP solution, or any other type of information system.
Simplify your data mining thanks to a high level of precision of your extracted data. Study the journey of each of your visitors, down to the details. This powerful, latest-generation technology guarantees reliable data that’s extremely valuable in optimising each interaction with your customers or prospects.
Unlimited filtering for your data
Get new insights from your analyses by applying custom filters. Get a segmented view of user behaviour on any dimension-type element. You can set up new exploration possibilities using the Report Manager application; these custom filters can involve “general” dimensions (countries, devices, entry pages, identified visitor category…), customised dimensions (site variables, order variables…) or even fully custom dimensions.
To enable these filters, open an analysis in the Report Manager app, and click the “+ Filters” button at the top-right of your screen. Then, select the dimension to be used. Remember to save your report so that your edits are visible to all users with whom you’ve shared the report.
Tweak your reports, down to the millimetre
Easily adjust and save your reports, while maintaining the column width in your tables in the Reports app. To do this, start by setting the column width as you’d like, then save the report. The changes will be visible immediately for all users who have access to the report.
Deepen your retention analysis
The retention graph for sites and applications is now available for Level 2 sites. True sub-sites in their own right, Level 2s let you refine your performance management and detect new opportunities.
As a reminder, the retention graph lets you compare different groups of users at a glance, and evaluate the efficiency of a particular factor (like a campaign, event, specific content…). Choose the right granularity (day or week) and study recurring usage.
- A dedicated e-commerce report is available and ready for use in the Reports application. Contact our Support Centre to find out more!
- Our password security standards have been reinforced. To learn more, please visit your user profile page by clicking on your email address at the top-right of your Analytics Suite interface.
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