Sales Insights

Optimise your e-commerce activity

With Sales Insights, our advanced e-commerce module, your rich digital analytics data becomes a major competitive advantage. Boost your online sales, optimise across the purchase cycle, and create a satisfying user experience that will keep customers coming back.

STRENGTHEN YOUR CHECKOUT FUNNEL

Make your purchase funnel leak-proof with Sales Insights. See precisely what’s happening at each main step of your funnel, then optimise for a real impact on your bottom line. Zoom in on cart activity, identify where users are dropping off, and see how your shipping and payment options are helping (or hindering) conversions.

PERFECT YOUR PRODUCT CATALOGUE

Consumers have high expectations for their purchase experiences – so don’t disappoint, frustrate or lose them! Sales Insights provides the keys to optimising your product suggestions and designing product pages that engage and convert. Our integration with e-commerce CMS (PrestaShop) makes it quick and easy to track your shop and catalogue performance.

IDENTIFY NEW SALES OPPORTUNITIES

You invest a lot of effort and budget into attracting people to your site, so don’t let it go to waste. Thanks to data from Sales Insights, transform abandoned carts into sales opportunities, and identify your top-performing products for effective cross-sell and up-sell actions.

CATER TO CROSS-DEVICE CUSTOMERS

Unlock the secrets of your customers’ complex cross-device journeys toward purchase. See which devices and platforms they use, and in which order, when learning about your products and eventually purchasing. Leverage the synergies between your platforms (website, mobile site, mobile app) to efficiently drive visitors toward conversion.

GET INSIGHTS AT A GLANCE

Sales Insights automatically recommends analyses that generate insights you can truly act on: Which products are most often added to or removed from carts? When are most purchases made? Which carts have the greatest sales potential? and much more… Get automatic churn predictions and smart customer segments updated daily, all powered by machine learning.

GO FURTHER WITH THESE RESOURCES

TAKE YOUR E-COMMERCE TO NEW LEVELS WITH DATA

Case study
Total uses digital analytics to boost website performance

Learn how Total optimised its online ordering process using the Analytics Suite.

Blog
Analytics & E-commerce: the fundamentals

Get our advice and best practices for using data to grow your e-commerce activity.

Webinar
Transform data into insights with the Analytics Suite

We'll show you how to make the most of your analytics data and transform it into strategic value.

See for yourself!

Request a demo

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