Data you can trust

Tagging & implementation

Collecting high-quality analytics data starts with solid tagging and implementation. The Analytics Suite makes it simple to tag your properties on both web and mobile, using an implementation perfectly customised to your needs. Start off on the right foot and set the foundation for strong data quality with tools from our user-friendly Data Collection Portal.

Flexible tagging for web and mobile

SmartTag

What better way to measure exactly what you want than to build your own tag?

Uniquely customisable, SmartTag lets you compose your tag by integrating the plugins of your choice. Measure what you want while avoiding the unnecessary weight of code that’s irrelevant to you. Get complete and robust data, all while keeping your tags light and flexible for greater performance.

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ADBLOCKER WORKAROUND

Custom Domain Data Collection

When a visitor has an adblocker installed, it not only blocks the display of ads, it can also block your web analytics tool from collecting data. The consequences? Loss of traffic, inaccurate order tracking, and questionable decisions. But thanks to our CDDC (Custom Domain Data Collection) feature, you can work around adblockers by collecting data directly via your own domain name, thereby minimising data loss. No need to worry about technical infrastructure on your end – our teams will put everything in place!

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Measure more with plugins

AT Internet marketplace

Enhance your analytics implementations with our very own marketplace. You’ll find a rich selection of free, downloadable plugins for greater possibilities with your measurement and analysis, created by the AT Internet community. Find plugins useful to you, and share your own creations.

+ VISIT THE MARKETPLACE

DIGITAL ANALYTICS, REINVENTED

Keep exploring the Analytics Suite 2

What's new?

Get inspired

Leader
The Forrester Wave™: Web Analytics, Q4 2017

We’re proud to be named a web analytics “Leader” by Forrester Research, Inc.!

Guide
Data quality in Digital Analytics

Discover tips, best practices and tools to ensure data quality, an absolute must if you expect to draw any value from your digital analytics data.

Why us?
What sets us apart

Discover why thousands of customers, including some of the world’s biggest brands, trust us.

See for yourself!

Request a demo

Our digital analytics experts will be happy to give you a quick personal demo! Just tell us a little about yourself below, and we’ll get back to you. (We won’t spam you, we promise. You’ll get a real response from a real human.)

 

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