User Insights

Take a visitor-centric view

In today’s multi-device context, people interact with brands across multiple digital touchpoints. It’s no longer relevant to focus on isolated visits – you must focus on the users themselves and their journeys over time. User Insights provides an accurate and seamless view of all digital touchpoints, all while fully respecting user privacy and the GDPR.

UNDERSTAND THE HOLISTIC CUSTOMER JOURNEY

The path to conversion is neither linear nor simple. A user might first visit your mobile site using a smartphone, continue on your app via tablet, and eventually convert on your website via a laptop. With User Insights, get a crystal clear view of how each device and platform impact the path to conversion, and where to optimise each step of the journey.

MEASURE CUSTOMER LOYALTY OVER TIME

Who are your most loyal users, and which combination of devices do they use? Are your mobile app users more loyal than your site users? User Insights shows which visitor segments return to your platforms over time, so you can refine your customer loyalty strategies and optimise user churn efforts.

ANALYSE USER RETENTION

Which sources bring in your most engaged users? Are your campaign investments resulting in greater user stickiness? Which specific version of your mobile app retains the most users? With retention analysis in User Insights, measure the frequency and quality of visitor interactions across devices and platforms to keep your users engaged.

TAKE REAL ACTION ON YOUR USER INSIGHTS

You’ve analysed user behaviour and know who your top-performing segments are. Now, export the data behind specific user behaviours from User Insights and use it to lead more effective marketing actions: retargeting campaigns, push notifications, optimise marketing budgets by traffic source… Activate your insights to continuously improve the customer journey.

See for yourself!

Request a demo

Our digital analytics experts will be happy to give you a quick personal demo! Just tell us a little about yourself below, and we’ll get back to you. (We won’t spam you, we promise. You’ll get a real response from a real human.)

 

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