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Mobile represents an increasingly large share of user interactions with your brand. So analysing your mobile app performance and usage is just as critical as measuring your other digital platforms. But up until now, this hasn’t been easy – tagging mobile apps has always been a complex and costly process, preventing many companies from ever even collecting and analysing their app performance data. Our Smart SDK is changing all that: It’s now faster and easier than ever to access deep insights into the performance of your mobile apps.
You no longer need extensive technical savvy just to tag your mobile app. With Smart SDK, it’s quick and easy to start tracking mobile app performance in a matter of minutes. All it takes is a single line of code to integrate into your app, and you’ll start collecting rich in-app analytics data that’s consistently measured and fully integrated with the rest of your digital analytics data.
Pair your mobile device to our unique Live Tagging interface, and then add or edit your app analytics tags by simply tapping, swiping, and navigating through your app just as your users would. Update your tags and configure events in real time, just by clicking on the elements you wish to edit. Your changes will be pushed to users’ phones instantly: You don’t need to resubmit to app stores and hope your users update each time you change your mobile analytics tagging. It doesn’t get easier than this!
Whether your objective is to acquire new users, engage them, or retain them, our mobile analytics analyses provide detailed and relevant data about how visitors are using your mobile app. Smart SDK makes it possible to measure and understand all types of user behaviour on your app, and offer your customers an experience that exceeds their expectations.
The Mobile & Multi-device R&D project has been co-financed in part by the European Union with funds from the ERDF, and in part by the Region of Aquitaine.
Measure all aspects of your mobile interactions: Mobile’s role in the customer journey, stages of the mobile app life cycle, ...
Make the most of the immense data available on app stores to find strategic levers for your business.
Learn more about our Mobile and App Analytics solution.
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