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Go back in time and sort through our resource archives to find surveys or documents published months ago. Even if certain content dates back a bit, it’s always potentially useful for your digital analytics activities. Whether it’s a webinar on visitor segmentation or A/B testing, a white paper on mobile analytics, surveys, studies and benchmarks on search engines and browsers, or videos on KPIs and managing performance… discover and rediscover our rich collection of resources.

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THE LATEST TRENDS IN DIGITAL ANALYTICS

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System tests: 10 traps to avoid

These traps can have different effects, from loss of quality in the product to lower profitability of investments in testing. In any case, these practices…

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Catching up: Ethics vs. mass consumerism, winning the personal data battle, Google TV takeover and complying with the CCPA

The catching up: a look at the latest news and other digital nuggets. A selection of news, data, and information with (im)pertinent commentary, because it’s…

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Bad data: is your analytics really reliable?

The poor quality of analytical data can take different forms, with sometimes serious consequences for your business: loss of income, decreased trust and credibility... Article…

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