Measuring, analysing and optimising the performance of an information website can sometimes seem very challenging. Which KPIs should you prioritise? How can you act on your different optimisation levers? What are the problems with your site? To complement our guide, we have created an infographic with a list of the 13 main KPIs to prioritise in your digital strategy. This advice is based on 4 main themes: audience measurement and understanding, content optimisation, monetisation of the offer and customer retention.