Paywalls are central to publishers’ business models. It is important for teams to be able to quickly test and optimise their acquisition, engagement or monetisation strategies. Web analytics metrics offer the keys to analysing and optimising audience interactions with websites and monetising content strategy. In this infographic designed specifically for media, press and content publishers, we offer you a list of 15 tips to optimise the use of your paywalls around three main topics: understanding your audience, defining your strategy and optimising it.