FROM ANALYTICS TO A FULLY OPTIMISED MARKETING MIX AS EXPERIENCED BY BFORBANK

Tuesday, January 30, 2018

From analytics to a fully optimised marketing mix as experienced by BforBank

Thanks to unified data from AT Internet, and Mazeberry’s ROI-focused KPIs, BforBank now benefits from a clear understanding of its marketing mix. Business risks are minimised and the acquisition strategy optimised.

This webinar is the perfect opportunity to discover the many benefits of combining AT Internet and Mazeberry:

  • How to choose marketing channels that are most effective in increasing your conversions?
  • How to make impressions part of your customer journey analytical framework?
  • How to combine both ROI-driven management of your marketing spen, and an innovative & expansionist strategy?

 

Your webinar hosts:

Jonathan Strauss-Kahn - AT Internet    Jonathan Strauss-Kahn
Partnership Manager
AT Internet
Jerome Hernad - Mazeberry    Jerome Hernad
International Marketing Project Manager
Mazeberry

 

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