THURSDAY, MARCH 16, 2017
Data Flow: Place digital analytics at the heart of your big data projects
Tool presented: Data Flow
Many companies are turning to data science to develop big data and machine learning projects. A study from Econsultancy shows that web analytics is the leading source of data used in these types of initiatives to optimise the customer experience and enrich understanding of the digital ecosystem. Whether it’s to create audience segments, merge marketing data, or determine custom attribution models, digital analytics data remains a key component for big data projects.
In this webinar, discover Data Flow, a new tool for extracting millions of events in just minutes, making it possible to exploit your digital analytics data for data mining and machine learning activities.
Webinar highlights include:
- Overview of Data Flow: tool interface and key concepts
- Getting started: live demo of creating and extracting flows
- Examples of business use cases
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