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Thursday, April 26, 2018
Decipher your users' navigational paths
Understanding user behaviour on your website or mobile app is crucial. Which paths do they take? Where do they leave your site? Which path to conversion is most effective?
Behavioural analysis enables you to react quickly in case of problems on your site. But deciphering the complex paths your customers take has rich benefits: You can detect anomalies and abnormal behaviours, see where you’re losing traffic, and determine how effective your various conversion levers really are.
The new Navigation module, designed for both analysts and non-analysts, provides data visualisations to help you identify key user behaviours and optimise conversions.
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