At the last edition of our annual Digital Analytics Forum (DAF) event, we spoke with  Marion de Cisternes, head of web analytics at Le Parisien daily newspaper. She cited two clear challenges involving digital analytics for her group in the year to come:

• Better understanding its audience and readers
• Segmenting its audience

Le Parisien newspaper has a digital presence encompassing web and mobile channels.  For Marion, the Analytics Suite offers several advantages enabling her group to achieve its goals:

• Customisable analytics dashboards
• Powerful possibilities of data correlation and cross-calculation
• Data sharing made easy and accessible via the Dashboards application

Want to make your data accessible and easily shareable throughout your organisation, like Le Parisien newspaper?

See how the Dashboards application makes it possible!

With the Dashboards application, you can create custom and easy-to-read dashboards in just a few minutes. Share results with stakeholders and make a strong visual impact.