DIGITAL ANALYTICS CHALLENGES AT LE POINT MAGAZINE

VIDEO

DIGITAL ANALYTICS CHALLENGES AT LE POINT MAGAZINE

At our 2016 Digital Analytics Forum (DAF), we sat down with our customer Michael Vuillaume, head of SEO & web analytics at weekly magazine Le Point.

We asked him to tell us about the magazine’s strategic challenges and digital analytics goals for the coming year. A few highlights:

  • Implementing analytics and big data at a weekly media publication, and helping teams understand the importance of data
  • Le Point’s analytics objectives, and how they plan to achieve them using the Analytics Suite
  • The working relationship between teams at Le Point and AT Internet (proximity, flexibility, innovation, and responsive customer service)

 

 

Want to know more about AT Internet’s Analytics Suite? Our suite of tools makes it easy to analyse your data and transform it into digital intelligence!

Whether you’re a magazine, newspaper, radio station, or any other type of media organisation, AT Internet can help you drive your digital strategy.

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