VIDEO
DIGITAL ANALYTICS CHALLENGES AT L’EQUIPE DAILY NEWSPAPER
At the 2016 edition of our annual Digital Analytics Forum (DAF), we spoke to Romain Lhote, traffic manager at L’Équipe, a daily newspaper dedicated to sport coverage.
In this interview, Romain shares his experience working with AT Internet’s Analytics Suite and discusses current digital analytics-related issues for L’Équipe:
- Digital analytics challenges for a daily sport newspaper like L’Équipe
- New mobile analytics features in the Analytics Suite, notably SmartTag for tagging sites and mobile apps
- The close relationship between L’Équipe and AT Internet teams (accessibility of support teams in particular)
Want to know more about AT Internet’s SmartTag?
SmartTag makes analytics tagging quick and painless thanks to a tag that’s lighter, faster, more powerful, and 100% customizable to your measurement needs.
Do you work in the media, entertainment, radio or TV industry? Learn how measuring your audience behaviour can help you refine your digital strategy.
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