DIGITAL ANALYTICS CHALLENGES AT L’EQUIPE DAILY NEWSPAPER

VIDEO

DIGITAL ANALYTICS CHALLENGES AT L’EQUIPE DAILY NEWSPAPER

At the 2016 edition of our annual Digital Analytics Forum (DAF), we spoke to Romain Lhote, traffic manager at L’Équipe, a daily newspaper dedicated to sport coverage.

In this interview, Romain shares his experience working with AT Internet’s Analytics Suite and discusses current digital analytics-related issues for L’Équipe:

  • Digital analytics challenges for a daily sport newspaper like L’Équipe
  • New mobile analytics features in the Analytics Suite, notably SmartTag for tagging sites and mobile apps
  • The close relationship between L’Équipe and AT Internet teams (accessibility of support teams in particular)

 

 

Want to know more about AT Internet’s SmartTag?

SmartTag makes analytics tagging quick and painless thanks to a tag that’s lighter, faster, more powerful, and 100% customizable to your measurement needs.

Do you work in the media, entertainment, radio or TV industry? Learn how measuring your audience behaviour can help you refine your digital strategy.

ON OUR BLOG

THE LATEST TRENDS IN DIGITAL ANALYTICS

Case studies
5 Steps for Launching a Data Project in Your Organisation

Are you looking to set up a data project in your company to monitor your daily performance and optimise your ROI.

Case studies
Infopro Digital: “Thanks to AT Internet’s Hybrid Measurement solution, we maintain a high level of understanding of our total audience”.

Stéphane Vivet goes back over the reasons and the main challenges that motivated Infopro Digital to rapidly deploy Hybrid Measurement on a hundred of their…

Data Governance & Strategy
Tipsheet: 10 Tips for Building an Effective Data Governance Model

Before relying on analytics for all or part of your strategic decision-making, implement suitable processes to ensure that data flows smoothly through all business departments…

Top