VIDÉO
DIGITAL ANALYTICS FORUM 2016: WHAT IS DIGITAL INTELLIGENCE?
Digital intelligence in analytics was the main theme of the 2016 Digital Analytics Forum.
More and more businesses are realising that a customer-centric approach is key to driving success, and that digital analytics can help them fully adopt this type of approach. Digital analytics – a major component of digital intelligence – enables companies to apply precise segmentation and obtain a detailed view of all users.
With this in mind, we were pleased to invite James McCormick, Principal Analyst at Forrester Research, to speak at this event. In his presentation, he covers:
- His vision of digital intelligence
- The current market of digital intelligence solution providers
- Tips and best practices for a successful digital intelligence strategy
Watch his presentation:
To establish a digital intelligence strategy, it’s crucial to choose a digital analytics solution that’s equally powerful and reliable.
With AT Internet’s Analytics Suite and its tools, you can optimise the customer experience by analysing and improving engagement across your entire digital presence.
You’ll also find a detailed recap of the 2016 edition of our Digital Analytics Forum in this blog article: Digital Analytics Forum 2016: Data is not an end in itself!
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