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Tuesday, October 16, 2018
How to bypass adblockers
Adblocker usage continues to grow: 615 million people worldwide use adblockers, representing 30% growth in 2017. The problem? While adblockers block the display of ads, they can also disable your web analytics tracking, even if a user has not clearly expressed the desire to avoid being tracked.
As a result, analytics data for up to 30% of your site’s traffic can be lost! And when you only have a partial view, you can wind up making skewed or bad decisions. So what can you do about it?
To work around adblockers, we’ve introduced CDDC (Custom Domain Data Collection). This exclusive feature makes it possible to collect your data via your own domain name to minimise data loss due to adblockers.
In this webinar, we’ll present this innovative tool and share best practices on how to use it quickly and easily:
- How can adblockers block analytics tools?
- Which best practices can help limit data loss?
- Custom Domain Data Collection overview
Tools presented: Data Collection Portal and Custom Domain Data Collection
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