Digital and Advertising Management
Efficiently using data to boost traffic, qualify visitors, and optimise ROI.
The Lagardère Group is one of the world leaders in the publishing, production and distribution of content. Lagardère Active chose to work with AT Internet to support its editorial governance strategy and create a lasting and exclusive relationship between its content and consumers.
We chose AT Internet’s solution in order to unify the cross-platform measurement across our web and mobile landscapes.
Head of Data at Lagardère Active
With 27 press titles, 22 radio stations, and 12 television stations worldwide, French media group Lagardère is one of the main press and magazine publishers in France – it’s also the 4th-largest media group online in terms of audience, and the 2nd-largest for mobile. By working with AT Internet, its objectives were to grow and develop its audience, improve reader satisfaction & loyalty and boost monetisation and sales revenue.
Since implementing AT Internet’s solution, Lagardère Active has been able to obtain unified measurement via a single platform accessible to all its teams. This has transformed its business model from monetising page content to monetising its audience, thanks to qualified user profiles and precise indicators. It’s also adopted an effective multi-site approach which makes profile data available across all the group’s sites.