2ND QUARTER OF 2014 - WEB TRENDS
MOBILE SITE TRAFFIC INCREASES BY 68% IN JUNE 2014
Published on the 10/09/2014 – Whilst website traffic follows its downward trend in France in 2014, mobile and app traffic continue to boom with an average increase of 68% and 45% respectively in June 2014 vs. -6.8% for websites. With an increasing number of mobile internet users in France and significant usage of m-commerce and social networks, mobile sites and apps are on a roll.
Perimeter and methodology
- Study carried out from July 1st, 2012 to June 30th, 2014
- Cross-section of 2,215 websites, 357 applications and 149 mobile sites
We are interested in visits recorded by a certain cross-section of websites, mobile sites and applications audited by AT Internet. In order to establish the cross-section of websites, mobile sites and applications to be used as part of a study, a website is only used if the selection criteria, which have been established previously, are respected. These criteria are very strict and their aim is to remove any websites, mobile sites and applications which have an anecdotal audience, or a chaotic audience, or whose collected data underlines a dysfunction in the measurement. Only websites whose traffic has been mainly generated within France are considered. In addition to this, only visits to these websites, mobile sites and applications which have been generated within the country itself are considered.
Website traffic in France: an average of -6.8% in June 2014
Website traffic continued to experience a downtrend in the 2nd quarter of 2014 The following graph shows the average evolution of web traffic recorded on websites in France in April, May and June 2014, compared to the same months in 2013.
As in the 1st quarter of 2014, website traffic declined during each of the 3 months of the 2nd quarter of 2014, in April in particular:
- April 2014: -10.0% vs. April 2013 (April 2013: -2.3% vs. April 2012)
- May 2014: -5.3% vs. May 2013 (May 2013: -3.8% vs. May 2012)
- June 2014: -6.8% vs. June 2013 (June 2013: -3.2% vs. June 2012)
June 2014: +68% on average for mobile sites vs. 45% for apps vs. -6.8% for websites
In France, almost ¾ mobile sites saw traffic increase in June 2014
The following graph shows the cumulative proportion for mobile sites according to traffic evolution recorded in France in June 2014 vs June 2013.
Traffic for more than 2 out of every 10 mobile sites more than doubled in a year
- Traffic for half of mobile sites increased by more than 40%
- ¼ of mobiles sites‘ traffic increased by more than 86%
Almost 2/3 apps saw traffic increase in June 2014
The following graph shows the cumulative proportion for applications according to traffic evolution recorded in France in June 2014 vs June 2013.
Traffic for more than 1 out of every 10 apps more than doubled in a year
- Traffic for half of applications increased by more than 20%
- ¼ of apps saw traffic increase by more than 62%
- ¼ of apps saw traffic decrease by at least 18%
Whilst traffic for almost 2/3 websites decreased
The following graph shows the cumulative proportion for websites according to traffic evolution recorded in France in June 2014 vs June 2013.
In June 2014, half of websites experienced a traffic decrease of at least 10%
- Traffic for ¼ of websites decreased by at least 27%
- Traffic for ¼ of websites increased by more than 7%
Website traffic continued to decrease in 2014 with almost 2/3 of websites experiencing a downtrend in June 2014. On the other hand, mobile sites and apps are still experiencing an upward trend, with almost ¾ of mobile sites and 2/3 of apps traffic increasing in June 2014.
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