WEB TRENDS - JANUARY 2014
“NOT PROVIDED” SOON AT 100%
Published on 18/02/14 – “Not provided” continues to expand after Google adopted the HTTPS protocol for users logged on to their accounts at the end of 2011, for the different versions of Firefox, Safari and Chrome browsers in 2012/2013, and for all users in September 2013. These different actions have led to a continuous rise in the share of “not provided” search queries over the past two years.
Perimeter and methodology
- Study carried out from the 1st January 2013 to the 31st January 2014
- Cross-section of 10,597 French websites, 635 US websites and 410 German websites
In order to establish the cross-section of websites to be used as part of a study, a website is only used if the selection criteria, which have been established previously, are respected. These criteria are very strict and their aim is to remove any websites which have an anecdotal audience, or a chaotic audience, or whose collected data underlines a dysfunction in the measurement. For each country, only websites whose traffic has been mainly generated within the country itself are considered. In addition to this, only visits to these websites which have been generated within the country itself are considered.
More than 80% of “not provided” Google search queries in France in January 2014 vs. 30% in January 2013
Une hausse de plus de 50 points en un an A rise of more than 50 points in one year In January 2014, the share of “not provided” visits coming from Google was on average 81.2% for visits made in France:
- vs 30.5% in January 2013.
- Almost +24 points between August and September 2013: a direct consequence of the SSL protocol imposed by Google on all users, not just those logged on to their accounts.
- The share of “not provided” search queries remained stable over the last 4 months at more than 80%.
77% of “not provided” Google search queries in the United States in January 2014 vs. 42% in January 2013
An increase of 35 points in one year
70% of “not provided” Google search queries in Germany in January 2014 vs. 30% in January 2013
A rise of more than 40 points in one year
A share of “not provided” Google search queries greater in France than in the United States and in Germany
More than 9 out of 10 “not provided” Google search queries on Chrome and Firefox
On average, 92.3% of “not provided” keyword search queries from Google Chrome, 91.5% from Firefox and 89.7% from Internet Explorer for a website in France.
- Security protocol for browsers or not, the share of “not provided” search queries lies at roughly 9 out of 10 visits with Chrome, Firefox and Internet Explorer.
- Safari is the browser with the “lowest” share of “not provided” Google search queries. Safari’s share, nevertheless, corresponds to more than 7 out of 10 visits (72.9%) in January 2014.
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