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Younited Credit boosts conversions by 10% by integrating a data-driven “test and learn” approach into its testing and optimisation efforts.
Younited Credit is a peer-to-peer lending platform which gives investors the opportunity to directly finance loans for borrowers via a secure online platform. With a truly “data-driven” approach, the company places data processing and analysis at the heart of its business.
With AT Internet’s testing and analytics, we can continuously optimise our conversion funnel.
Loyalty and Monetisation Manager at Younited Credit
Younited relies 100% on data processing and analysis which is used for credit scoring, in-depth analysis of acquisition and loyalty initiatives – as well as optimising UX. As the entire acquisition and lead conversion process takes place online, the marketing teams were looking to improve and master conversions on their site. They were therefore looking to improve the site’s UX using an intensive and ongoing test-and-learn approach. With this strategy, each idea is tested and approved before deployment – this can range from simple tests (colours, terminology, buttons …) to more complex multivariate tests such as scenario integrations.
AT Internet helped Younited to identify key optimisation levers and prioritise projects which saved considerable time and resources. Digital analytics has helped bring about a shift in the data culture of the company with teams completely overhauling how they approach the conversion process, and future projects. In addition to an impressive increase in funnel (+10%) and landing page (2x) conversions, as well as a 5% increase in completed forms, communication about tests and their effectiveness (both successes and failures) within the teams boosted morale and the awareness of the potential of effective web analytics.