YOUNITED CREDIT (PRÊT D’UNION)

YOUNITED CREDIT (PRÊT D'UNION)

ANALYTICS CUSTOMER CASE STUDY: YOUNITED CREDIT

Younited Credit (formerly Prêt d’Union) boosts conversions by 10% by integrating digital analytics into its testing and optimisation efforts.

“The strength of AT Internet is that it helps us affirm decisions about changes that may be heavily significant.”

Caroline Roullet, Loyalty and Monetisation Manager at Younited Credit

 

CHALLENGE

Continuously optimise the conversion funnel

Younited Credit is a peer-to-peer lending platform which gives investors the opportunity to directly finance loans for borrowers via a secure online platform.

Taking a “data-driven” approach, Younited Credit puts data processing and analysis at the heart of its business. By creating a true data culture, the group offers a user experience that’s truly a result of its intensive and continuous “test and learn” strategy.

With an acquisition and lead conversion process that’s 100% digital, the company naturally turned to AT Internet and the Analytics Suite to master its #1 challenge: continuously optimising its conversion funnel.

 

RESULTS

An optimised conversion funnel and increased conversion rate

Since implementing AT Internet’s Analytics Suite, Younited Credit was able to identify impactful optimisation levers, back up decisions about changes to be made, and obtain internal support for these changes. 

The Younited Credit team was able to rapidly extract actionable insights using the Analytics Suite, and achieve the following results:

  • 10% increase in conversions in the funnel
  • 5% increase in completed forms
  • 2X more conversions on certain landing pages

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