PRICEMINISTER

Case study

Analytics success story: PRICEMINISTER

PriceMinister integrates MV testing and increases turnover by 5% on new clients.

“We combine the MV Testing analyses with the DataExplorer module […] we can therefore be assured that the profit does not cost us our secondary objectives.” 

Justin Ziegler – PriceMinister CIO and co-founder

 

Challenge

Founded in 2000, PriceMinister is today France’s second e-Commerce website. The group has more than 13 million members and continues to innovate. With over 40 million references on offer, the product description pages are the most visited on the site and constitute a key component of the purchase process. PriceMinister’s goal was to improve the ergonomics of these pages in order to increase the rate at which customers add products to their shopping baskets, and as a result the final conversion rate. PriceMinister called upon AT Internet for a solution that would meet their needs. AT Internet’s MV Testing feature coupled with its Analytics solution and DataExplorer module were exactly what PriceMinister was looking for.

 

Results

The benefits of using MV Testing and DataExplorer for PrinceMinister have been:

  • Secure testing with no incidents on KPIs
  • A 2% increase in total sales turnover
  • A rise in the number of conversions, and the products added to customer shopping baskets

Today PriceMinister uses MV Testing and AT Internet’s Web Analytics solution in more than two-thirds of its projects.

ON OUR BLOG

THE LATEST TRENDS IN DIGITAL ANALYTICS

Blog
Analytics Suite: May 2019 news

Personalisation in the spotlight on Explorer! Comparison periods and custom metrics are being introduced. Many other new features are available this month: default site, new…

Blog
Intelligent Tracking Prevention – redefining the cookie ecosystem

In this article, learn how you can optimise your user analysis in line with Intelligent Tracking Prevention (ITP). Article Intelligent Tracking Prevention – redefining the…

Blog
Catching up: AI in 2019, audio/video measurements and virality

AI in 2019, audio/video measurements and virality... A selection of news, data, and information with (im)pertinent commentary, because it’s important to choose your sources well.…

STAY IN THE LOOP

SUBSCRIBE TO THE NEWSLETTER

Receive our latest digital analytics content by email:

 

We are committed to respecting the privacy of users and promoting the fundamental values of data protection.

Top