RYANAIR

Case study

Analytics success story: RYANAIR

Ryanair uses analytics to drive increased website revenue and performance.

“By using AT Internet’s Web Analytics to understand email and visitor behaviour, we were able to increase click-through rates by 200% and our bounce rate decreased by 18%.” Dara Brady, Head of Advertising, Ryanair  

 

Challenge

Ryanair is Europe’s original low fares airline and continues to be Europe’s largest low fares carrier. 99% of Ryanair’s bookings are made through its website making it the company’s single most important marketing tool. Ryanair was looking for a solution partner rather than provider. AT Internet was selected as an organisation with whom their Web Analytics environment would not stand still and one where all their online intelligence needs could be taken care of within a single, intuitive user interface.  

 

Results

The Analytics Suite and DataExplorer have allowed Ryanair to:

  • Enhance strategic decision-making,
  • Increase conversion rates,
  • Increase website revenue,
  • Increase visitor traffic by 16% to strategic pages,
  • Double revenue generated from their email campaigns.

ON OUR BLOG

THE LATEST TRENDS IN DIGITAL ANALYTICS

Blog
Analytics tagging: develop the right habits before going live

If your data is unreliable, it loses all its value. It’s therefore important to spend a sufficient amount of time verifying your digital analytics solution…

Blog
GDPR: the zero hour

Feel that buzz in the air? Today’s the big day – the GDPR is finally here! It comes into force today. OK, truthfully, it’s kind…

Blog
[Interview] Preparing students to use digital analytics tools and strategies

Analytics data usage is being democratised. But companies still have trouble finding experienced candidates who can capably leverage all the power of digital analytics tools.…

STAY IN THE LOOP

SUBSCRIBE TO THE NEWSLETTER

Be the first to know about our events, free downloads, webinars, new features, and much more.

 

See an example of our newsletter

Top