RYANAIR

Case study

Analytics success story: RYANAIR

Ryanair uses analytics to drive increased website revenue and performance.

“By using AT Internet’s Web Analytics to understand email and visitor behaviour, we were able to increase click-through rates by 200% and our bounce rate decreased by 18%.” Dara Brady, Head of Advertising, Ryanair  

 

Challenge

Ryanair is Europe’s original low fares airline and continues to be Europe’s largest low fares carrier. 99% of Ryanair’s bookings are made through its website making it the company’s single most important marketing tool. Ryanair was looking for a solution partner rather than provider. AT Internet was selected as an organisation with whom their Web Analytics environment would not stand still and one where all their online intelligence needs could be taken care of within a single, intuitive user interface.  

 

Results

The Analytics Suite and DataExplorer have allowed Ryanair to:

  • Enhance strategic decision-making,
  • Increase conversion rates,
  • Increase website revenue,
  • Increase visitor traffic by 16% to strategic pages,
  • Double revenue generated from their email campaigns.

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