SEARCH ENGINE BAROMETER
Published on 12/11/14 – What follows is the search engine barometer for October 2014. It enables us to monitor the evolution of visit shares in France, Germany, Spain and the United Kingdom on traffic coming from search engines.
Perimeter and methodology
- Study carried out from the 1st to the 31st October 2014
- Cross section of 7,032 websites
We are interested in the average distribution of visits, by search engine, which have been recorded by a certain cross-section of websites. In order to establish the cross-section of websites to be used as part of a study, a website is only used if the selection criteria, which have been established previously, are respected. These criteria are very strict and their aim is to remove any websites which have an anecdotal audience, or a chaotic audience, or whose collected data underlines a dysfunction in the measurement. For each country, only websites whose traffic has been mainly generated within the country itself are considered. In addition to this, only visits to these websites which have been generated within the country itself are considered.
The Search Engine market in France, Germany, Spain and the United Kingdom
The following graph shows an estimate of the average traffic distribution by search engine, which was recorded on websites in October vs. September 2014. The visits considered for the purposes of this study come directly from search engines.
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