Creating a new type of data-driven media by fully personalising content for each individual user.
Rambler (Рамблер) is a major Russian search engine and web portal that offers browsing, email, news, e-commerce and other services to the Russian-speaking community worldwide. With daily audience figures of 2.8M visitors and 8.9M page views, their aim was to provide tailormade content for the right user at the right time.
AT Internet helped us increase our click-through rate by 32%.
Product Manager, Rambler
Rambler’s goal was to optimise content algorithms based on profiles and browsing behaviour from more than 2,000 partner media resources – and offer each user exactly what they want. This involved complex segmentation and analysing the behaviour of organic audiences using specific portal services.
AT Internet enabled Rambler to increase their maximum click-through rate (CTR) for personalised material by 32%. They now use complex segmentation for marketing campaigns, partner programmes, and analysing their loyal core audience & users of specific services, etc. Average daily clicks on personalised material rose from 990K to 1.2M in less than 3 months.