Creating a new type of data-driven media by fully personalising content for each individual user. 



Rambler (Рамблер)  is a major Russian search engine and web portal that offers browsing, email, news, e-commerce and other services to the Russian-speaking community worldwide. With daily audience figures of 2.8M visitors and 8.9M page viewstheir aim was to provide tailormade content for the right user at the right time. 

Of the click-through rate
Page views
Dmitry Alekseev Case study Rambler & AT Internet
AT Internet helped us increase our click-through rate by 32%.
Dmitry Alekseev,
Product Manager, Rambler
The Challenge

Rambler’s goal was to optimise content algorithms based on profiles and browsing behaviour from more than 2,000 partner media resources – and offer each user exactly what they want. This involved complex segmentation and analysing the behaviour of organic audiences using specific portal services.


AT Internet enabled Rambler to increase their maximum click-through rate (CTR) for personalised material by 32%. They now use complex segmentation for marketing campaigns, partner programmes, and analysing their loyal core audience & users of specific services, etc. Average daily clicks on personalised material rose from 990K to 1.2in less than 3 months.

The Analytics Suite is both powerful and flexible – we have a set of standard reports that are easy to use without any specific training.
Dmitry Alekseev
Product Manager, Rambler