Published on 7/10/2014 – Microsoft’s operating systems dominate the market, generating nearly 2/3 of website traffic in August 2014. Nearly 1/4 of visits come from an Apple OS, notably thanks to iOS. Google ranks in 3rd position, with more than 1 in 10 visits coming from Android.  


Microsoft’s OS lose nearly 10 points in one year in Europe…

The following graph shows an estimate of the average traffic distribution recorded by European websites in August 2013 and August 2014 by the different groups of operating systems. The study was carried out in 23 European countries (see methodology for further information). Microsoft’s OS lose nearly 10 points in one year. Nonetheless, nearly 2/3 of web traffic uses Windows

  • On average, 65.1% of web traffic from a European country came from a Microsoft OS in August 2014, vs. 74.8% in August 2013.

For their part, Apple’s OS advance by more than 4 points

  • In August 2014, an average of 22.1% of web traffic from a European country came from an Apple OS, vs. 17.9% in August 2013.

With now more than 1 in 10 visits coming from one of its OS, Google practically doubles its share with a 5.5-point gain for the same period

  • 11.4% of visits in August 2014 vs 5.9% in August 2013.

And finally, Linux OS’s visit share remains stable, at 1% in August 2014. OS_201408_FR_11  

… and it’s Apple’s – and especially Google’s – OS  that reap the benefits


Apple and Google propelled by their mobile OS

The following table provides detailed information on the different operating systems by group from March 2014 to August 2014. Google propelled by Android’s momentum, with a 2.6-point gain in 6 months

  • An 11.4% visit share for Android in August 2014, of which 3.1% was for its latest version, 4.4 KitKat.
  • Note that Chrome OS is unconvincing, with a share of 0.05% in August 2014.

Apple also progresses, though to a lesser extent, thanks to its iOS versions, with a 1.7-point gain in 6 months

  • A 9.1% share of visits for iOS for iPad, 6.7% for iOS for iPhone and iPod, and 6.3% for Mac in August 2014.
  • Share of visits coming from iPads and iPhones have progressed: +1 point and +1.2 points, respectively. Share of visits coming from Mac drop by 0.5 point in 6 months.

Windows Phone has little presence among visits to websites

  • Windows Phone reached 0.6% in visit share on websites in August 2014.
  • A 2.5-point gain in 6 months for Windows 8.1 does not compensate for the drop in traffic coming from its previous versions. For the same period, Windows XP lost 3.7 points and Windows 7 lost 1.7 points.

OS_201408_FR_51 OS_201408_FR_31  

More than 2 in 10 visits come from Android in Spain in August 2014

The following table provides detailed information on 4 European countries (Germany, Spain, France and the United Kingdom) for August 2013 and 2014 based on the top 4 operating systems established for the European average. Google OS’ share in Spain is nearly 2 times greater than its share in Europe, with 22.5% of visits in August 2014

  • vs 11.4% in Europe and a share of 5% for its version 4.4 KitKat.
  • 2% visit share for Linux OS in August 2014 vs 1% in Europe.

Apple has a strong presence in the UK, with more than 35% of traffic (vs 22.1% in Europe) and a nearly 5-point gain in one year

  • Apple’s momentum rides the success of iOS for iPad, with 16% of visits in the UK in August 2014, and iOS for iPhone, iPod seeing 10% of visits, with a respective progress of 2.9 and 2.2 points over the past year.

In Germany as in France, visit share and the evolution of the main OS are close to those in Europe

  • However, in Germany, Apple OS have less presence (18.9%) than in Europe.
  • Windows Phone sees its greatest share in France, with 0.9 % in August 2014.

OS_201408_FR_41 If the success of Apple’s and Google’s OS is due to their mobile versions, Microsoft lags behind in this promising area. Windows Phone saw a share of 0.6% in August 2014 vs 11.4% for Android and 15.8% for iOS in Europe. The UK is where Apple reached its greatest score, with iOS responsible for 26% of web traffic. In Spain, 22.5% of traffic came from Android in August 2014. Regarding desktop versions, the rise of Windows 8.1 is not enough to compensate the drop of Microsoft’s previous versions. Google is still far from establishing itself – its Chrome OS saw a visit share of 0.05% in August 2014. Finally, Mac versions also lost ground to a lesser extent. The next release of Windows 10 is planned for spring 2015. Will this shake things up? Stay tuned with AT Internet.



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