TICKET LIQUIDATOR

TICKET LIQUIDATOR

ANALYTICS CUSTOMER CASE STUDY: TICKET LIQUIDATOR

CHALLENGES

Ticket Liquidator offers a vast ticket marketplace for the most sought-after sports, theatre and concert events worldwide. In this competitive space, once tickets go on sale for popular events, every second counts. Ticket Liquidator’s challenges are to:

  • measure site traffic and digital activity in real time to optimise conversions and ad campaign investments
  • get a holistic view of both online and offline conversions (orders placed by phone)

 

RESULTS

With AT Internet’s Analytics Suite, Ticket Liquidator shares unsampled, real-time analytics data across teams via performance dashboards. By making fresh data available to people company-wide, the right teams can take the right corrective actions without delay, generating the following results:

  • Optimise ad spend in real time 
  • Quickly identify technical issues to maintain profitability 
  • Gain a holistic view of online and offline conversions 
  • Save 15 hours per week on reporting and analysis 
  • Boost profits 5%

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