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ANALYTICS CUSTOMER CASE STUDY: VENTE-PRIVEE
Vente-privee uses digital analytics data to successfully drive its mobile strategy
“Thanks to the connection between AT Internet’s API and our datamart, we have a view that’s quantitative, behavioural and also segmented, in marketing terms.”
Julien Bizet, Vente-privee
Deeply analyse purchase behaviours, target specific and diverse user profiles, and determine recommendations for improving usability based on collected data.
Creator and leader of online flash sales in France, vente-privee counts more than 24 million members and is present in 8 countries.
To support its online flash sale business model, vente-privee uses AT Internet’s Analytics Suite for multi-device analytics (measuring traffic across desktop, tablets, mobile phones, etc.).
Vente-privee’s #1 challenge is understanding and anticipating how users are truly behaving across devices – and the impact of their behaviour on conversions – in order to make the most of each device’s specific characteristics, and optimise the overall customer journey across devices.
Detect and identify behavioural and transactional specificities of each device in order to implement specific actions.
Using AT Internet’s digital analytics solution, vente-privee was able to determine the specificities of customer profiles across different devices.
Following its mobile strategy backed by data, vente-privee implemented actions to:
- Adapt its merchandising to each specific device
- Streamline and shorten the purchase process on mobile
- Develop features designed mainly for mobile usage (app for Apple Watch, “Le Pass” mobile application, etc.)
Thanks to this rich analytics data, the market’s flash sales leader experienced the following benefits:
- An optimised customer journey across all devices
- Greater user-friendliness of product sheets and visuals
The ability to define and create new mobile-specific features
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