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THE LATEST TRENDS IN DIGITAL ANALYTICS

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Product pages: What should you measure to optimise engagement?

When a visitor arrives on your product page, it’s the first sign that the person is engaged and interested in your offerings. And whether the…

Blog
E-commerce: 4 visitor behaviours that show whether your product catalogue is really working

On an e-commerce site, your whole product world should be designed for your customer. Merchandising has a strong impact on how users navigate through your…

Blog
Digital analytics: the e-retailer’s weapon of mass conversion

A new e-commerce chapter is coming to our blog, inspired by the launch of our newest analysis module entirely dedicated to tracking e-commerce performance. Today…

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