Optimise Multichannel traffic acquisition
Investment strategies are not only influenced by the direct and indirect performance of online marketing levers, but also by consumer behaviour. ChannelOptimizer’s unique conversion attribution system allows users to identify the real contribution of their different marketing actions and to drive their multichannel strategy.
Thanks to concrete measurements and its unique attribution system, our multi-channel analytics tool ChannelOptimizer simplifies partner and affiliate management, and also highlights the importance associated with each of these channels.
- Multichannel “Traffic” dashboards
- An hourly traffic HeatMap
- A unique attribution model
- A custom focus on your main traffic sources
- A detailed follow-up of marketing campaigns
- Different marketing actions can be grouped together into one multichannel campaign
Learn more on our multi-channel attribution system ChannelOptimizer.