Insights for everyone

Analysis & exploration

At the very heart of your digital analytics activities are analysis and exploration. To help you find the right insights from your data, the Analytics Suite provides effective and streamlined starting points for your analysis. Dive into your data, analyse it from all angles, and work it to your heart’s content with our intuitive analysis tools. Then, share your findings with others in just a few clicks for more informed decision-making.

Rich & limitless exploration


Discover a new type of data analysis experience with Explorer, for iterative data exploration in a clean, simplified interface. Put your data into different perspectives and uncover new insights, thanks to a range of tools including filters, drill-downs and live segmentation. Not sure where to start? Our standard out-of-the box analyses are ready to use, so you can jump right into your data exploration and infinitely refine your results.

Measure visitors across devices & sites

User Insights

Get a holistic view of your visitors and how they behave across devices, across your platforms and across different sources. Integrated into Explorer, User Insights offers visitor-centric analyses for a more authentic and reliable vision of user behaviour. By understanding how your visitors use different devices or sources to interact with your brand – and the overlap between each – you’ll be able to increase user retention, and develop more targeted features and marketing tactics.

Fully integrated analyses

Streamlined sharing

Draw more value from your data by sharing insights in real time with the people who need them. Make the most of your Explorer analyses by instantly sending them to others in PDF format, or add them to a dashboard with one click. Or, take your exploration even further by sending Explorer analyses directly to Data Query for more in-depth investigation.


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The Forrester Wave™: Web Analytics, Q4 2017

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