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E-commerce is rapidly evolving, creating major opportunities for your business – but only if you know how to harness your digital analytics data. With the Sales Insights module in the Analytics Suite, turbocharge your performance across the four steps of the e-commerce purchase cycle: Capture users with your product catalogue, engage them with product pages, move them through your on-site purchase funnel, and create loyalty for repeat business.
When a visitor arrives on your site, every second counts. Your digital analytics data holds the keys to instantly capturing prospects’ attention and creating a positive experience that makes them feel confident in purchasing from you. Analyse your product catalogue to discover:
Think of your product pages as an ever-present salesperson – they must inform, reassure and convince your visitors, and they have a huge impact on the decision to purchase. Use digital analytics data to make your product pages work (and sell) harder:
Once a visitor decides to buy, your cart and checkout performance is critical. Limit distractions and optimise each major funnel step to keep users moving all the way to conversion. Data from the Analytics Suite enables you to:
Acquiring new customers is much costlier than drawing additional value from your existing ones. Tap into the hidden potential of your current customer base with data from the Analytics Suite:
Think you need more traffic to increase your e-commerce revenue? Think again. Armed with insights from your digital analytics data, you can draw greater value from customers. From your product catalogue to the purchase funnel and building customer loyalty, this guide shows you how to leverage analytics data to multiply conversions.
Learn how to get better conversion rates, higher average cart values, and more repeat purchases thanks to analytics insights.
A new e-commerce chapter is coming to our blog, inspired by the launch of our newest analysis module entirely dedicated to tracking e-commerce.
Event ticket marketplace Ticket Liquidator uses real-time digital analytics data to optimise ad spend in real time.
Our digital analytics experts will be happy to give you a quick personal demo! Just tell us a little about yourself below, and we’ll get back to you. (We won’t spam you, we promise. You’ll get a real response from a real human.)