E-COMMERCE

BOOST SALES AND GROW CUSTOMER VALUE

E-commerce is rapidly evolving, creating major opportunities for your business – but only if you know how to harness your digital analytics data. With the Sales Insights module in the Analytics Suite, turbocharge your performance across the four steps of the e-commerce purchase cycle: Capture users with your product catalogue, engage them with product pages, move them through your on-site purchase funnel, and create loyalty for repeat business.

YOUR PRODUCT CATALOGUE: CREATE A BETTER PURCHASE EXPERIENCE

When a visitor arrives on your site, every second counts. Your digital analytics data holds the keys to instantly capturing prospects’ attention and creating a positive experience that makes them feel confident in purchasing from you. Analyse your product catalogue to discover:

  • How to choose product recommendations that drive sales
  • Valuable insights from your site’s search tool for instant sales opportunities
  • How your chatbot or virtual assistant is affecting conversion rate
  • How to improve performance of your product lists

YOUR PRODUCT PAGES: ENGAGE AND CONVERT

Think of your product pages as an ever-present salesperson – they must inform, reassure and convince your visitors, and they have a huge impact on the decision to purchase. Use digital analytics data to make your product pages work (and sell) harder:

  • Optimise product descriptions for user experience and SEO
  • Identify which visual elements are most effective
  • Analyse user interactions with different components of the product page
  • Improve cross-sell and up-sell rates
  • Combine with A/B testing for actionable results

YOUR PURCHASE FUNNEL: PAVE A SMOOTH PATH TO CHECKOUT

Once a visitor decides to buy, your cart and checkout performance is critical. Limit distractions and optimise each major funnel step to keep users moving all the way to conversion. Data from the Analytics Suite enables you to:

  • Streamline cart pages for clarity and action
  • Determine optimal shipping fees
  • Learn which shipping options improve conversion rate
  • See which payment methods convert the most/least
  • Detect and correct checkout errors (technical issues, problems with forms)

CREATE LOYALTY: GROW CUSTOMER VALUE

Acquiring new customers is much costlier than drawing additional value from your existing ones. Tap into the hidden potential of your current customer base with data from the Analytics Suite:

  • Take preventative action thanks to our automatic churn predictions
  • Target the right messages to the right people and grow customer lifetime value thanks to smart customer segmentation (based on the Recency-Frequency-Monetary model)
  • Reduce product return rate and customer dissatisfaction

DIGITAL ANALYTICS FOR E-COMMERCE

YOUR WEAPON OF MASS E-COMMERCE CONVERSION

Think you need more traffic to increase your e-commerce revenue? Think again. Armed with insights from your digital analytics data, you can draw greater value from customers. From your product catalogue to the purchase funnel and building customer loyalty, this guide shows you how to leverage analytics data to multiply conversions.

+ GET THE GUIDE

REFERENCES

OUR CUSTOMERS IN E-COMMERCE

  • ticketnetwork
    TicketNetwork
    EUROPCAR
    PriceMinister
    Justin Ziegler
    IT director & co-founder, PriceMinister
    The overall results have been rather impressive: We saw an increase of 5% in new client revenue.

GO FURTHER WITH THESE RESOURCES

TAKE YOUR E-COMMERCE TO NEW LEVELS WITH DATA

Guide
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