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Analytics data usage is being democratised. But companies still have trouble finding experienced candidates who can capably leverage all the power of digital analytics tools.…
Are businesses ready for the GDPR? Depending on who you listen to, only 6% of companies are GDPR-ready, while other more optimistic figures (nearly 30%)…
Averages are an analyst’s best frenemy... Easy and quick to calculate, they indicate trends. While averages can sometimes be useful, they can also be treacherous…