L’EQUIPE

Case Study

Analytics customer case study: L'Equipe

CHALLENGE

L’Équipe, France’s leading daily sport newspaper, drives revenue from its mobile application via premium subscriptions and by displaying ads whenever a page is loaded. L’Équipe’s main objective is therefore to generate a maximum of pageviews. Using AT Internet’s Analytics Suite, L’Équipe optimised both:

  • The effectiveness of its mobile app content, by prioritising content
  • Continuous improvement of different versions of the application

 

RESULTS

By implementing a true digital analytics strategy, led by Traffic Manager Romain Lhote, L’Équipe was able to deepen and refine its analyses in order to identify and implement further optimisation actions, such as:

  • Optimised content strategy for the mobile app
  • Continuous improvement and development of mobile features
  • Optimised user experience (usability, layout, navigation)

ON OUR BLOG

THE LATEST TRENDS IN DIGITAL ANALYTICS

Blog
The 4 keys to improving targeting and marketing ROI

For efficient marketing, you need a full picture of how customers interact with your brand across a complex series of touchpoints. Learn the benefits of…

Blog
Catching up: survival of the press, false alert and Scrabble!

Survival of the press, false alert and Scrabble.... A tasty 3-minute assortment of hand-picked news! Article Catching up: survival of the press, false alert and…

Blog
Analytics Suite: new features for February 2019

An update on the latest features of the Analytics Suite: PrestaShop plugin to manage your e-commerce site, new calendar and predictive mode in Explorer, integration…

STAY IN THE LOOP

SUBSCRIBE TO THE NEWSLETTER

Be the first to know about our events, free downloads, webinars, new features, and much more.

 

See an example of our newsletter

Top