L’EQUIPE

Case Study

Analytics customer case study: L'Equipe

CHALLENGE

L’Équipe, France’s leading daily sport newspaper, drives revenue from its mobile application via premium subscriptions and by displaying ads whenever a page is loaded. L’Équipe’s main objective is therefore to generate a maximum of pageviews. Using AT Internet’s Analytics Suite, L’Équipe optimised both:

  • The effectiveness of its mobile app content, by prioritising content
  • Continuous improvement of different versions of the application

 

RESULTS

By implementing a true digital analytics strategy, led by Traffic Manager Romain Lhote, L’Équipe was able to deepen and refine its analyses in order to identify and implement further optimisation actions, such as:

  • Optimised content strategy for the mobile app
  • Continuous improvement and development of mobile features
  • Optimised user experience (usability, layout, navigation)

ON OUR BLOG

THE LATEST TRENDS IN DIGITAL ANALYTICS

Blog
Catching up: AI in 2019, audio/video measurements and virality

AI in 2019, audio/video measurements and virality... A selection of news, data, and information with (im)pertinent commentary, because it’s important to choose your sources well.…

Blog
Paywall strategies for the media – understanding your audience behaviour

In the third instalment, we delve into the challenges faced by media publishers when they try to monetise their content via the use of paywalls.…

Blog
Analytics Suite: New features for April 2019

All standard metrics in Explorer, enhanced analysis scope in User Insights, Data Query export in AWS, Status Page and AT Connect Trustpilot Article Analytics Suite:…

STAY IN THE LOOP

SUBSCRIBE TO THE NEWSLETTER

Be the first to know about our events, free downloads, webinars, new features, and much more.

 

Top