L’EQUIPE

Case Study

Analytics customer case study: L'Equipe

CHALLENGE

L’Équipe, France’s leading daily sport newspaper, drives revenue from its mobile application via premium subscriptions and by displaying ads whenever a page is loaded. L’Équipe’s main objective is therefore to generate a maximum of pageviews. Using AT Internet’s Analytics Suite, L’Équipe optimised both:

  • The effectiveness of its mobile app content, by prioritising content
  • Continuous improvement of different versions of the application

 

RESULTS

By implementing a true digital analytics strategy, led by Traffic Manager Romain Lhote, L’Équipe was able to deepen and refine its analyses in order to identify and implement further optimisation actions, such as:

  • Optimised content strategy for the mobile app
  • Continuous improvement and development of mobile features
  • Optimised user experience (usability, layout, navigation)

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