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THE LATEST TRENDS IN DIGITAL ANALYTICS

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What if everything you knew about conversion rate was wrong?

There are certain metrics we use by default, because everyone understands them, and because they reflect the health of a website rather simply: Visits, Visitors and…

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Catching up: GDPR, podcasts, ROI and mouse-hunting

GDPR, podcasts, ROI and mouse-hunting... A short, sweet and totally subjective roundup of numbers, data, and news from all corners of the web to help…

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Mythbusting: How do ad blockers impact web analytics?

The use of ad blockers is constantly growing: 615 million people worldwide use an ad blocker, representing a 30% increase in 2017. This massive usage…

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