White papers

Digital analytics white papers

We’ve asked some of the most skilled specialists, business intelligence experts and analytics consultants to share their expertise and know-how. The result is an array of educational white papers on the latest trends in digital analytics, digital intelligence and digital marketing. Read our white papers to stay on top of the newest developments in webmarketing and digital analytics. Download all our white papers (for free)!

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THE LATEST TRENDS IN DIGITAL ANALYTICS

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[Interview] Preparing students to use digital analytics tools and strategies

Analytics data usage is being democratised. But companies still have trouble finding experienced candidates who can capably leverage all the power of digital analytics tools.…

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Checklist: Is your digital analytics GDPR-ready?

Are businesses ready for the GDPR? Depending on who you listen to, only 6% of companies are GDPR-ready, while other more optimistic figures (nearly 30%)…

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#Explorer: Why should you (always) take your data analysis further?

Averages are an analyst’s best frenemy... Easy and quick to calculate, they indicate trends. While averages can sometimes be useful, they can also be treacherous…

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