White papers

Digital analytics white papers

We’ve asked some of the most skilled specialists, business intelligence experts and analytics consultants to share their expertise and know-how. The result is an array of educational white papers on the latest trends in digital analytics, digital intelligence and digital marketing. Read our white papers to stay on top of the newest developments in webmarketing and digital analytics. Download all our white papers (for free)!

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THE LATEST TRENDS IN DIGITAL ANALYTICS

Blog
Product pages: What should you measure to optimise engagement?

When a visitor arrives on your product page, it’s the first sign that the person is engaged and interested in your offerings. And whether the…

Blog
E-commerce: 4 visitor behaviours that show whether your product catalogue is really working

On an e-commerce site, your whole product world should be designed for your customer. Merchandising has a strong impact on how users navigate through your…

Blog
Digital analytics: the e-retailer’s weapon of mass conversion

A new e-commerce chapter is coming to our blog, inspired by the launch of our newest analysis module entirely dedicated to tracking e-commerce performance. Today…

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