ROI IN ONLINE MARKETING AND WEB ANALYTICS

A WHITE PAPER BY JACQUES WARREN

ROI IN ONLINE MARKETING AND WEB ANALYTICS

Measuring web activity not only helps you optimise online content – it provides managers with an extraordinary opportunity to invest effectively in digital platforms, thanks to the sophisticated data collection and processing methods used. Web analytics can, and must, play a leading role in calculating profit (ROI).

 

This white paper explains:

  • The term ROI as it applies to digital marketing
  • How to calculate the ROI of your digital campaigns
  • How web analytics contributes to a company’s ROI

 

AT Internet recommends

AT Internet’s Analytics Suite, a comprehensive web analytics solution, has all the features essential to performing advanced traffic and user behaviour analysis, for both web and mobile platforms. Our digital analytics solution enables you to monitor marketing investments and performance across digital channels, so you’ll know exactly how to adjust budgets and optimise ROI.

ON OUR BLOG

THE LATEST TRENDS IN DIGITAL ANALYTICS

Blog
Analytics Suite: May 2019 news

Personalisation in the spotlight on Explorer! Comparison periods and custom metrics are being introduced. Many other new features are available this month: default site, new…

Blog
Intelligent Tracking Prevention – redefining the cookie ecosystem

In this article, learn how you can optimise your user analysis in line with Intelligent Tracking Prevention (ITP). Article Intelligent Tracking Prevention – redefining the…

Blog
Catching up: AI in 2019, audio/video measurements and virality

AI in 2019, audio/video measurements and virality... A selection of news, data, and information with (im)pertinent commentary, because it’s important to choose your sources well.…

STAY IN THE LOOP

SUBSCRIBE TO THE NEWSLETTER

Receive our latest digital analytics content by email:

 

We are committed to respecting the privacy of users and promoting the fundamental values of data protection.

Top