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A WHITE PAPER BY JACQUES WARREN
ROI IN ONLINE MARKETING AND WEB ANALYTICS
Measuring web activity not only helps you optimise online content – it provides managers with an extraordinary opportunity to invest effectively in digital platforms, thanks to the sophisticated data collection and processing methods used. Web analytics can, and must, play a leading role in calculating profit (ROI).
This white paper explains:
- The term ROI as it applies to digital marketing
- How to calculate the ROI of your digital campaigns
- How web analytics contributes to a company’s ROI
AT Internet recommends
AT Internet’s Analytics Suite, a comprehensive web analytics solution, has all the features essential to performing advanced traffic and user behaviour analysis, for both web and mobile platforms. Our digital analytics solution enables you to monitor marketing investments and performance across digital channels, so you’ll know exactly how to adjust budgets and optimise ROI.
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