Publishers & media

Manage & refine your media strategy

The media industry’s digital revolution has made innovation a must in order to stay relevant to audiences. Discover how AT Internet’s digital analytics solution enables press and entertainment sites, publishers, radio and TV groups to more efficiently manage their digital strategies.  

CHALLENGES
  • Standout from the competition, whether you’re a pure player or traditional media
  • Account for the diverse devices used to consume your content (smartphones, tablets, desktop)
  • Rethink business models (ad space monetisation, online subscriptions)
  • Look for new business opportunities

More than ever, media groups must rely on analytics data to stay competitive and optimise their digital business models.

WHY CHOOSE AT INTERNET'S ANALYTICS SUITE?
  • Optimise acquisition budgets by measuring the ROI from digital campaigns and mass media campaigns (using TV Tracking)
  • Understand your audience to better adapt your digital content and usability of your sites and apps
  • Develop new business opportunities discovered via test-and-learn actions
  • Certify your digital audience volumes (ABC, KIA-index, TÜV Saarland, OJD Spain & France…)

CUSTOMER SUCCESS STORY

LAGARDERE ACTIVE

"Even if traffic volumes remain unchanged, a better-qualified audience means higher-value ad space."
Dilson Varela Ribeiro - Lagardère Active

REFERENCES

OUR MEDIA CUSTOMERS

  • Lagardère Active
    Dilson Varela Ribeiro
    Head of data, Lagardère Active
    Analytics data is directly pushed, in real time, to the journalist, who can see the precise scoring of his or her article and its evolution over time. With the Analytics Suite, the site ELLE.fr multiplied...
    France Télévisions
    Claire Morlon
    Market research manager, France Télévisions
    AT Internet’s behavioural analyses are essential in helping our interactive services evolve towards an offer that is completely adapted to smart TV in terms of content, design and usability.
    LE MONDE
    E-NRJ

GO FURTHER

More resources for media groups

Case study
France Télévisions & Smart TV audiences

France Télévisions uses the Analytics Suite to understand how audiences interact with Smart TVs.

Blog
Digital Analytics & Media Strategy

How can your media group become "data-driven" thanks to digital analytics?

Video
Digital analytics challenges & the press

Hear how Le Point magazine addresses its digital challenges, with Michael V., head of SEO & web analytics.

GO FOR IT!

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