THE E-REPUTATION ANALYSIS OR HOW TO LISTEN TO YOUR CONSUMERS

A WHITE PAPER BY JACQUES WARREN

E-REPUTATION ANALYSIS, OR HOW TO LISTEN TO YOUR CONSUMERS

Today, a brand’s reputation depends on an increasing number of factors, most of which the brand itself can no longer control. Our reputations are defined by what others think and say about us, and today more than ever, companies’ reputations are being built and redefined digitally on the Internet. It’s therefore essential for all brands to “listen in” to their e-reputation, or what is being said online.

It may turn out that no-one talks about your brand (which would be quite tragic, let’s be honest!), but chances are content exists about your brand (whether in the form of blog articles, PR articles, user comments, social media posts, reviews, ratings, etc.). And of course, technology exists to capture all of this information! An unbelievable amount of content is produced on the web on a daily basis at an ever-growing rate. We can therefore expect that:

  • The importance of a brand’s online reputation will only increase
  • Consumers will continuously consult and consider a brand’s online reputation
  • Social networks and digital platforms will continue to be key for consumers when gathering information about a brand and making purchase decisions

To truly understand your e-reputation, you must know how to measure its impact.

 

Measuring reputation

Technologies have kept up with these developments, and today’s marketers have access to powerful solutions to capture and process large volumes of data generated for e-reputation analysis. It is no longer a question of simply parsing a few press articles, but rather detecting what is said about your brand all over the Web (and how it is said), and understanding how it can influence your business.

ON OUR BLOG

THE LATEST TRENDS IN DIGITAL ANALYTICS

Blog
Analytics Suite: May 2019 news

Personalisation in the spotlight on Explorer! Comparison periods and custom metrics are being introduced. Many other new features are available this month: default site, new…

Blog
Intelligent Tracking Prevention – redefining the cookie ecosystem

In this article, learn how you can optimise your user analysis in line with Intelligent Tracking Prevention (ITP). Article Intelligent Tracking Prevention – redefining the…

Blog
Catching up: AI in 2019, audio/video measurements and virality

AI in 2019, audio/video measurements and virality... A selection of news, data, and information with (im)pertinent commentary, because it’s important to choose your sources well.…

STAY IN THE LOOP

SUBSCRIBE TO THE NEWSLETTER

Receive our latest digital analytics content by email:

 

We are committed to respecting the privacy of users and promoting the fundamental values of data protection.

Top