USABILITY ANALYSIS IN WEB ANALYTICS

A WHITE PAPER BY JEAN-MARIE CAMIADE

USABILITY ANALYSIS IN WEB ANALYTICS: METHODS AND TOOLS

Usability analysis and UX is a vast and complex subject, but one which can improve productivity and increase conversions. Usability encompasses several different aspects, from the site’s general navigation and intuitiveness, to conversion funnels, to the specific UX of individual web pages. This white paper examines all these aspects of how web analytics can help you improve your UX. Usability analysis is more than just nice chart in a report – it’s a true lever for generating more conversions and better visitor engagement.

 

Description of the white paper : “Usability analysis in Web Analytics”

Jean-Marie Camiade, AT Internet Knowledge Manager, explains:

  • Why and how to use the usability analysis in AT Internet’s solution
  • How to approach page UX
  • Page usability analyses available in the Analytics Suite
  • Studying the vertical scroll and display of a page
  • 6 examples of how our tools can be used to analyse usability

 

AT Internet recommends

Thanks to AT Internet’s Analytics Suite, a comprehensive web analytics solution, you can analyse the performance of your website in terms of usability and UX to detect any problems, identify opportunities for optimising user experience and improve conversion rate.

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