USABILITY ANALYSIS IN WEB ANALYTICS

A WHITE PAPER BY JEAN-MARIE CAMIADE

USABILITY ANALYSIS IN WEB ANALYTICS: METHODS AND TOOLS

Usability analysis and UX is a vast and complex subject, but one which can improve productivity and increase conversions. Usability encompasses several different aspects, from the site’s general navigation and intuitiveness, to conversion funnels, to the specific UX of individual web pages. This white paper examines all these aspects of how web analytics can help you improve your UX. Usability analysis is more than just nice chart in a report – it’s a true lever for generating more conversions and better visitor engagement.

 

Description of the white paper : “Usability analysis in Web Analytics”

Jean-Marie Camiade, AT Internet Knowledge Manager, explains:

  • Why and how to use the usability analysis in AT Internet’s solution
  • How to approach page UX
  • Page usability analyses available in the Analytics Suite
  • Studying the vertical scroll and display of a page
  • 6 examples of how our tools can be used to analyse usability

 

AT Internet recommends

Thanks to AT Internet’s Analytics Suite, a comprehensive web analytics solution, you can analyse the performance of your website in terms of usability and UX to detect any problems, identify opportunities for optimising user experience and improve conversion rate.

ON OUR BLOG

THE LATEST TRENDS IN DIGITAL ANALYTICS

Blog
Analytics Suite: May 2019 news

Personalisation in the spotlight on Explorer! Comparison periods and custom metrics are being introduced. Many other new features are available this month: default site, new…

Blog
Intelligent Tracking Prevention – redefining the cookie ecosystem

In this article, learn how you can optimise your user analysis in line with Intelligent Tracking Prevention (ITP). Article Intelligent Tracking Prevention – redefining the…

Blog
Catching up: AI in 2019, audio/video measurements and virality

AI in 2019, audio/video measurements and virality... A selection of news, data, and information with (im)pertinent commentary, because it’s important to choose your sources well.…

STAY IN THE LOOP

SUBSCRIBE TO THE NEWSLETTER

Receive our latest digital analytics content by email:

 

We are committed to respecting the privacy of users and promoting the fundamental values of data protection.

Top