A WHITE PAPER BY JEAN-MARIE CAMIADE
MULTIVARIATE TESTING: THE CHALLENGES
Amongst the many different advantages of modern technology, there is one in particular which never ceases to surprise us due to its simplicity and power: the possibility of performing real-time tests (sometimes complex) on content whilst at the same time reducing risks to a very low level.
MVT (MultiVariate Testing) is available to almost everyone and its efficiency needs no further proof, provided that it is implemented correctly. With MVT it is possible to select variables, their possible values, combine them in different creatives, set up suitable frequency capping (rotation of displays), experiment, measure, interpret, validate the best combination and then put it online.
Does this mean, however, that a manager’s role will be reduced to just a few simple configurations beforehand? Is “mechanical” MVT an exact Science to such an extent that it can be automated and trusted 100%. This is far from being certain.
ON OUR BLOG
THE LATEST TRENDS IN DIGITAL ANALYTICS
Part 5 looks at another common issue for anyone working in e-commerce – “I do all my reports in Excel” Article Fake Analytics 3: “I…
Ever wondered who’s behind the scenes in AT Internet’s support and consulting department? Learn more about the key role they play! Article AT Internet’s digital…
Firefox torpedo, the shifting analytics landscape, poor quality costs, Google vs the French news, GDPR consent, deep learning on your plate... Article Catching up: Firefox…
STAY IN THE LOOP
SUBSCRIBE TO THE NEWSLETTER
Receive our latest digital analytics content by email:
- Downloadable resources: guides, white papers, customer success stories
- Invitations to our webinars on product and market news
- What’s new in the Digital Analytics Blog: latest articles and selection of digital news (“The Catch-Up”)
We are committed to respecting the privacy of users and promoting the fundamental values of data protection.