AT CONNECT

A WHITE PAPER BY JEAN-MARIE CAMIADE

AT CONNECT: WEB ANALYTICS, A MARKETING HUB?

The primary task of any of web analytics service is to track website traffic and be behavioural data, whilst creating and measuring valuable key performance indicators. This provides actionable data which can enhance the perfomance of any given website network of sites. Measurement, not only of website data but of other online and offline channels is becoming more and more important and the ability to see how each channel in a campaign interact with one another, or which is providing the greatest ROI, can provide truly valuable insight. It has becomes essential to ensure that data obtained by different third-party services can work together. This is the role of AT Connect.

ON OUR BLOG

THE LATEST TRENDS IN DIGITAL ANALYTICS

Blog
Catching up: Chrome tracker, IAB vs. cookies, eco analytics and beer o’clock!

Chrome ID, the future of cookies, mobile awards, the GDPR in Ireland, eco-analytics and the effect of the Corona on Corona! Article Catching up: Chrome…

Blog
Product strategy: at the heart of our new technology platform

In addition to the reliability of our solution's analytical core, we are adding three new key ingredients to deliver the best of Digital Marketing, Product…

Blog
Analytics Suite: New features for February 2020

Data Query 3 introduces advanced segmentation – a touch of Data Science for your e-commerce analytics – and a more comprehensive alerting system: just some…

Top