A WHITE PAPER BY JEAN-MARIE CAMIADE
AT CONNECT: WEB ANALYTICS, A MARKETING HUB?
The primary task of any of web analytics service is to track website traffic and be behavioural data, whilst creating and measuring valuable key performance indicators. This provides actionable data which can enhance the perfomance of any given website network of sites. Measurement, not only of website data but of other online and offline channels is becoming more and more important and the ability to see how each channel in a campaign interact with one another, or which is providing the greatest ROI, can provide truly valuable insight. It has becomes essential to ensure that data obtained by different third-party services can work together. This is the role of AT Connect.
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