A WHITE PAPER BY MÉLANIE CLAISSE & JEAN-MARIE CAMIADE
THE SOCIAL MEDIA MARKETING MATURITY MODEL
Social networks provide lots of opportunity for individuals and companies looking to develop their visibility and improve their brand image. Nevertheless, social networks also present certain challenges that you may not have anticipated. These challenges are often overlooked or go unconsidered, as users tend to focus more on the fact that social media is free to use, easy to access and simple to use.
If social media is an important part of your marketing strategy, you must know how to measure, manage, and optimise its performance. (AT Internet’s Analytics Suite provides the web analytics data necessary to evaluate and improve your social media strategy.)
Maturity models show the main stages of company’s evolution when facing a certain problem. Factual and easy to understand, maturity models provide a reliable and effective response to this type of question. They allow you to assess your current situation, see where your company is positioned on the maturity scale, and work towards an improvement plan.
We have drawn up an original social media marketing maturity model, which is both easy to access and easy to use.
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