SOFT TAGGING

A WHITE PAPER BY STÉPHANIE LEGRAND

SOFT TAGGING: A REVOLUTION FOR MARKETING DEPARTMENTS

Today the majority of companies understand the challenges of Web Analytics, however, lots of them still face problems setting up their analytics tools, and also experience problems during the entire life cycle of their analytics project. Tagging web sites or mobile environments is often seen as a dreaded task by the technical and marketing services of a company as it can turn out to be both a complex and time-consuming process. This task can sometimes be the source of problems that exist between the different departments within a company. This is why technology such as Soft Tagging is becoming an essential stake in Web Analytics.  

 

Description of the white paper on Soft Tagging

In this white paper on Soft Tagging you will learn:

  • Why integrating tags can turn out to be problematic in companies
  • What Soft Tagging technology is
  • How to make tagging easier with Soft Tagging and Data Manager
  • Examples of Soft Tagging

 

AT Internet recommends

The Soft Tagging method, which is one of the new features of Analyzer III, makes the tagging implementation process much easier. Soft Tagging technology makes it easier to deploy tags, reducing the time required to do so, whilst at the same time helping users become increasingly autonomous in using the solution.

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