Data you can trust
Insights for everyone
YOU’RE NEVER ALONE
Analytics success story: OXYBUL EVEIL ET JEUX
Oxybul éveil et jeux successfully exploits AT Internet data to launch increasingly efficient and effective retargeting campaigns.
“We have more than tripled our results in terms of emails opened, responsiveness and conversion with “post-visit” emails.” Charlotte Legrand, e-CRM manager – Oxybul Eveil et Jeux
The company sent almost 2.2 million automated emails in 2012, in other words 5% of the total campaign volume. “Oxybul éveil et jeux’s” goal is to target its Internet users (prospects and customers) by sending targeted emails according to Internet behaviour observed on the site. The main types of email marketing programmes used include:
- Reminder emails after shopping baskets have been abandoned?
- Reminder emails after the site has been visited (‘Post visits’),
- Emails to inform customers that products are back in stock.
The email sending programmes are completely automated, saving the company lots of time. This has allowed the marketing team to concentrate solely on monitoring campaign performance: emails sent, emails opened, clicks, orders etc.
Describing the results obtained, Charlotte Legrand, e-CRM manager, explains that: “the abandoner reminder emails is one of the best programmes in terms of performance.”
She goes on to say that: “Post-visit emails are very good programmes that have more than tripled our results compared to standard emails in terms of emails opened, responsiveness and conversion.”
In-depth targeting means that we can send very efficient and effective emails in relation to the user behaviour studied. “We respond completely to Internet users’ wishes by suggesting content that corresponds to how they browsed through our site only a few days earlier”.
The efficiency and effectiveness of the email marketing actions performed by the “Oxybul éveil et jeux” marketing department is the result of successfully connecting different internal tools with one another: emailer, AT Internet Digital analytics solution and the e-CRM.
ON OUR BLOG
THE LATEST TRENDS IN DIGITAL ANALYTICS
Analytics Suite: New features for April 2019
All standard metrics in Explorer, enhanced analysis scope in User Insights, Data Query export in AWS, Status Page and AT Connect Trustpilot Article Analytics Suite:…
Catching up: personal data, quality, techlash and bad influence
Catching up: personal data, quality, techlash and bad influence... a hand-crafted selection of (ir)relevant data, figures and facts to keep you connected to the digital…
Customer retention – effective tips for the media industry
In this article, learn how to effectively retain your online audience and significantly reduce visitor churn with your web analytics tool. Article Customer retention –…
STAY IN THE LOOP
SUBSCRIBE TO THE NEWSLETTER
Be the first to know about our events, free downloads, webinars, new features, and much more.